One of the key goals of the Coastal Housing Coalition is to conduct periodic research about the South Coast Santa Barbara community (Goleta to Carpinteria) and its housing issues and challenges. In 2012 the Coalition hired a professional economist to complete an in depth analysis of Santa Barbara’s demographics and housing trends. Two of the key findings learned were:

  • The percentage of middle age households in the South Coast has dramatically decreased in the last decade, resulting in the loss of a key demographic, our ‘workforce’, which is needed for community health and vitality.
  • Since 1980, the gap between housing prices and median household income has widened dramatically in South Santa Barbara County.

To For more information about this study please click here and link to the report.

In 2014, CHC conducted another research study which included a more far reaching housing survey of local employers as well as their employees. The goal of this survey is to find out how the housing market impacts business operations and their employees. The research explores the preferences of survey takers on the type of housing which would meet the needs of employees and keep them in our community (for example rental vs. ownership or attached vs. detached) and the types of trade-offs they would be willing to make to live close to their place of employment rather than commuting.

The Coastal Housing Coalition releases the results of their research at the Santa Barbara Housing Conference. The research study and the conference are supported by a number of businesses, non profits, government entities, individuals, and foundations. We are especially appreciative of the support of the Santa Barbara Foundation which generously funded the 2012 study and report.

Housing Research

South Coast Housing and Its Impacts
Report on Employer & Employee Surveys (2015)

South Coast Housing & Impacts (2014)

Santa Barbara’s Changing Demographics and Housing Trends (2012)

Employer/Employee Housing Survey (2014)

Coastal Housing Partnership Employee Housing Survey (2008)

The Need for Housing on the South Coast (2009)

Standards for Residential Project Review (2014)

CHC Housing Research Report

Policy and Project Advocacy

One of CHC’s key objectives is to ensure that there is sufficient housing on the south coast to meet the needs of our local workforce (those earning between 120-200% of the area median income). We achieve this by playing an active role in reviewing and commenting on governmental policy such as General Plan updates including Housing Element updates. We work to ensure that these policy documents support and enable the development of this type of housing whether it be rental or for sale. We also review residential projects within the local jurisdictions and provide support to those projects if they meet our criteria. When supporting a specific policy program or project our Board members will meet with decision makers, write letters and attend hearings where we provide comments. For more information about our advocacy/endorsement work please refer links provided below.

Here are some tips on how to be an effective advocate: